money doesn’t grow on trees
invest your business development budget with prudence
Inoculate is a boutique business development agency founded to support emerging organizations and early stage technology in the diagnostic and connected health space. Our experience and proven methodology drive business activity through the entire market and sales life cycle and brings unique perspective and ability to advance client solutions.
Our services are delivered through a budget friendly fractional and performance-based model. KOL engagement, initial product implementation, showcase development, and other supportive strategies are offered without payroll burden. Scaling sales force or sales channel development follows as traction occurs and market growth demands.
We effectively plan a life-cycle business development strategy and align market message with sales positioning for go-to-market execution.
The Harvard Business Review published an article by Thomas Steenburgh and Michael Ahearne titled How to Sell New Products, and states that “Senior leaders have great confidence in their ability to develop innovations but not in their ability to commercialize them”.
Likewise, Steve Blanks, entrepreneur, investor and educator, states “the business and marketing functions of a start-up should be considered as important as engineering and product development and therefore deserve an equally rigorous methodology to guide them”.
Far too often, we hear from emerging organizations failing to engage sales and marketing strategy from product conception, or worse yet, failed to budget accordingly. Sadly, the organization has subsequently lost months or years’ worth of product branding, market recognition, and pipeline build. The consequences can be devastating.
We believe that emerging organization should become “best friends” with a business development partner and work collectively throughout the entire growth process.
OUR VALUE STATEMENT
Leading partners to high visibility specialized networks and growth with connoisseur quality business development services. Provide fractional and pay-for-performance engagement for sound client investment and scale opportunity.
OUR MISSION STATEMENT
Advance solutions to improve clinical outcomes, the patient experience, and cost management in healthcare. Connect people and organization with technology and develop pathways to successful results.
Inoculate was established based on a rich history and broad network in the medical imaging and digital health domains through works with market leading healthcare corporations, entrepreneurial efforts managing domestic and international start-ups in the US market, the founding of the Consortium for Patient Engagement, and a peer-reviewed IGI International textbook chapter on connected health technology.
We support emerging organizations design US market trial, provide country based organization presence, and grow sales through fractional and performance-based planning and execution.
Tony Zordich, Managing Principal
Jakub Sarlina, Digital Strategist